United Airlines – Asutra – Asutra

Shortlist Category:
Business Class: The Americas
Brand Partner:
Cosmetic Brand:
Onboarded Date:
August 2023

United Business® passengers on premium transcontinental routes are now enjoying enhanced in-flight luxury with an innovative experience through new amenity kits. United’s kit collaboration features a powerful alliance between two female-owned companies: Asutra, a Chicago-based wellness brand championed by Venus Williams, and Procurall Solutions, an industry leader in sustainability. 

Presented in a reusable Asutra-branded pouch, the kits are packed with cruelty-free skincare products devoid of harmful chemicals. Inside, the items include a face towelette, lip balm, and hand lotion enriched with magnesium, which aids in relaxation and fatigue reduction. Natural ingredients like mango seed butter, coconut oil, and almond oil ensure that passengers’ skin remains hydrated and soothed throughout their journey.