TAP Air Portugal – Benamor – Benamor

Shortlist Category:
Business Class: Europe/Africa
Brand Partner:
Benamor
Cosmetic Brand:
Benamor
Onboarded Date:
April 2023

TAP teams up with iconic Portuguese cosmetic label Benamôr:

New Business Class amenity kit brings additional local touches on board

TAP Air Portugal has launched their new Business Class amenity kits. In collaboration with Benamôr, skysupply created pouches available in four colours, representing iconic symbols of Portugal and Benamôr’s heritage. The kits, embodying TAP’s “Genuinely Portuguese” brand message, feature earplugs, a toothbrush and toothpaste, Benamôr hand lotion, socks, and an eye mask, reflecting Portugal’s traditions and modernity.

Crafted from recycled plastic bottles and bamboo, with paper packaging for toothpaste and earplugs, the kits embrace sustainability while offering a tactile and sensory experience of Portugal. Beyond onboard convenience, they evoke memories and feelings of the Portuguese lifestyle, making them cherished keepsakes for future travels and home use.