Saudia Airlines – Minions

GS-2023
Shortlist Category:
Children’s Goody Bag or Give Away (Over 6 years)
Brand Partner:
Minions
Onboarded Date:
September 2023

The Minions range for Saudia is a collaboration with the world’s most successful animated franchise and follows the record-setting movie Minions: The Rise of Gru, which ignited social trends across the globe.

Kids on long-haul flights receive a Minions Travel backpack made from recycled fabric. Inside is a Minions memory game, a Minions character keyring, a multi-functional multiport charging cable, and buildable Minions figurines. Those on short-haul flights receive a reusable tin case kit. Inside is a Minions magic reveal card game, electrostatic puzzle postcards, sticky note pad and a jumping Bob buildable.

Sustainability is a key focus with all polybags removed and replaced with paper bellybands.