SAS – deSter – Verso

Shortlist Category:
Business Class: Europe/Africa
Brand Partner:
deSter
Cosmetic Brand:
Verso
Onboarded Date:
March 2023

deSter helped Scandinavian Airlines (SAS) create an amenity kit that was introduced in Business Class and quickly became a favourite among passengers. The kit was designed in partnership with SAS and the Swedish premium bedding brand “DUX,” showcasing the Scandinavian simplicity and functionality of the kits.

It included a generously sized drawstring shoe bag, a travel packing bag and a functional zipper pouch, all made with 100% cotton fabrics and fully bio-degradable. Passengers could experience the full SAS offer with the inclusion of comfort socks from Swedish Stockings, sustainable dental kits from Humble Brush, and luxury skincare items from Verso.