Qatar Airways – Kaelis

Shortlist Category:
Special Edition/Promotional Kit
Brand Partner:
Kaelis
Onboarded Date:
June 2023

To honour the country’s cultural and religious roots, Qatar Airways has always celebrated notable dates and events on board. This year, Qatar Airways launched a bespoke Hajj kit – a convenient assortment of essentials for the pilgrimage journey, all in a reusable bag.

Respecting the religious nuances of the airline’s passengers, the kit was designed keeping pilgrims offering Hajj in mind. The amenity kit was offered to every customer in both Premium and Economy. The kit included a prayer mat inspired by carpet patterns, a pouch with tasbih (Islamic prayer beads), a digital counter tasbih, wet wipes, and anti-skid socks in a drawstring pouch. The kits were designed to enrich the spiritual and cultural dimension of their Hajj journey.