Qatar Airways – FIFA World Cup Qatar 2022™

Shortlist Category:
Business Class: Sleeper Suit / PJs
Brand Partner:
Onboarded Date:
September 2022

As official airline of the FIFA World Cup Qatar 2022™, Qatar Airways brought the excitement of the games to premium passengers through limited-edition FIFA co-branded sleepwear.

As a symbolic representation of the country’s pride, ‘Qatar 22’ was printed on the back of the bespoke sleepwear. The sleepwear came packed in a reusable drawstring bag, carrying our sustainability logo to signify our commitment to caring for the environment.

From the moment a passenger slipped into their commemorative FIFA sleepwear, we wanted them to feel like they were on board to embark on a journey of a lifetime. Quite simply, we took our role as hosts seriously and wanted our passengers to live the FIFA journey at every turn.