Qatar Airways – FIFA World Cup Qatar 2022™

Shortlist Category:
Special Edition/Promotional Kit
Brand Partner:
Cosmetic Brand:
Onboarded Date:
September 2022

As hosts and the official airline of FIFA World Cup Qatar 2022™, Qatar Airways wanted its guests to experience the in-stadium buzz on board its flights.

The First and Business Class amenity kits served as unique commemorative items, spacious enough to hold all passengers’ travel essentials. The FIFA-branded, vegan leather bags contained luxury Diptyque products – a nourishing lip balm, fresh body lotion, essential face cream, and a Diptyque fragrance.

Infusing the themes of FIFA, the Economy Class kits featured iconic artwork, highlighting popular tourist spots in Qatar, ensuring that all passengers were able to enjoy the excitement of the game and the host city.