Qatar Airways – Diptyque – Diptyque

Shortlist Category:
Special Edition/Promotional Kit
Brand Partner:
Diptyque
Cosmetic Brand:
Diptyque
Onboarded Date:
October 2023

As part of Qatar Airways’ ongoing commitment to raising awareness about breast cancer, the company-wide #ThinkPink campaign was supported on board with a special-edition amenity kit. In an exclusive partnership with Diptyque, Qatar Airways released limited-edition amenity kits offered to First and Business Class passengers on long-haul and ultra-long-haul outbound flights. 

Exclusive Diptyque products were enclosed in elegantly designed crème bags with pink lining and chic black kits, featuring the latest new scents. For Economy class, the limited-edition breast cancer awareness kits came in packaging supporting our ‘Think Pink!’ campaign and contained travel essentials for our passengers. All designs were graced with the iconic pink bow, symbolising solidarity and support for those affected by breast cancer.