LATAM – Latin American Artists – Feito Brasil

Shortlist Category:
Business Class: The Americas
Brand Partner:
Latin American Artists
Cosmetic Brand:
Feito Brasil
Onboarded Date:
December 2021

WESSCO’s partnership with LATAM Airlines highlights the talents of eight Latin American artists. Their collaboration features unique in-flight amenity kits for long-haul business-class flights, blending cultural richness with luxury. 

The kits include all-natural, vegan cosmetics from Feito Brasil, including hand cream, lip balm, and a facial towelette, reflecting a commitment to sustainability and social responsibility. Comfort essentials like socks, earplugs, a toothbrush, and toothpaste are also provided. A special romance card in each kit narrates the artists’ inspirations, enriching the flight experience with cultural insights.

This initiative by LATAM Airlines aims to enhance passenger comfort while promoting Latin American art and culture, embodying the airline’s dedication to providing a culturally immersive and environmentally conscious travel experience.