Hawaiian Airlines – Noho Home by Jalene Kanani – Loliʻi

Shortlist Category:
Business Class: The Americas
Brand Partner:
Noho Home by Jalene Kanani
Cosmetic Brand:
Onboarded Date:
November 2023

Hawaiian Airlines partnered with FORMIA and Hawaiʻi lifestyle brand Noho Home by Jalene Kanani to design its in-flight amenities with a focus on sustainability.

“Noho” means “to be, to dwell, or to come from” in ʻŌlelo Hawaiʻi (Hawaiian language). The Noho Home designs, inspired by Hawaiian Airlines newest Boeing 787-9 Dreamliner premium cabin, the Leihōkū Suites, brings a sense of comfort to local Hawai‘i residents (kamaʻāina) and visitors as they embark on their journey.

Business Class guests are offered amenities made with responsibly sourced materials such as a recycled plastic canvas clutch containing a bamboo toothbrush, toothpaste in a recycled aluminum tube, and FSC-certified kraft paper/wheat straw pen. Additional amenities are offered a la carte, allowing for waste reduction.