Hawaiian Airlines – NOHO HOME by Jalene Kanani

GS-2023
Shortlist Category:
Premium Economy: Bedding Comfort Item
Brand Partner:
NOHO HOME by Jalene Kanani
Onboarded Date:
November 2023

WESSCO International partnered with Hawaiian Airlines and Hawaiʻi lifestyle brand Noho Home by Jalene Kanani to design its Premium Economy blanket with a focus on sustainability.

“Noho” means “to be, to dwell, or to come from” in ʻŌlelo Hawaiʻi (Hawaiian language). The Noho Home designs, inspired by Hawaiian Airlines newest Boeing 787-9 Dreamliner premium cabin, the Leihōkū Suites, brings a sense of comfort to local Hawai‘i residents (kamaʻāina) and visitors as they embark on their journey.

The designs were inspired by the native Hawaiian practice of “kilo,” constant observation. The plush blanket features the “Lele” design on the trim, celebrating the spirit of adventure. The blanket is crafted from recycled plastics, reducing plastic waste and preventing it from polluting landfills.