Etihad – Warner Bros. World Abu Dhabi

Shortlist Category:
Baby/Infant Bag
Brand Partner:
Warner Bros. World Abu Dhabi
Onboarded Date:
February 2022

Etihad Airways partnered with award-winning theme park Warner Bros. World™ Abu Dhabi to launch a one-of-a-kind family-focused experience on board its fleet.

Keeping young guests at heart, Etihad’s new ‘Little VIP’ programme recognises that young travellers are all very important people. Multiple touchpoints across the guest journey aim to make travelling an exciting experience for children, and an easier one for their parents.

The park’s iconic characters like Scooby-Doo, Sylvester and his beloved nemesis Tweety, are emblazoned across the children’s amenities. Blankets have been designed with reusability in mind, made of recycled water bottles to reinforce the airline’s commitment to sustainability, and designed to be taken away and treasured, encouraging children to feel excited about travelling again with Etihad.