Etihad – Warner Bros. World Abu Dhabi

Shortlist Category:
Children’s Goody Bag or Give Away (Under 6 years)
Brand Partner:
Warner Bros. World Abu Dhabi
Onboarded Date:
February 2022

In line with Etihad’s sustainability ambitions, the new Cartoon Junction packs have been designed with reusability in mind. The pack is to be taken away and treasured, encouraging children to feel excited about travelling with Etihad.

Young flyers receive a Cartoon Junction-themed passport holder and a bag featuring an activity book, a set of crayons and a memory card game to keep little hands and minds occupied. The activity book features 14 different games and activities revolving around the various Cartoon Junction characters.

The kits and their contents have also been designed without the need for individual packaging, avoiding the use of single-use plastics reinforcing the airline’s commitment to sustainability.