Etihad Airways – Giorgio Armani – ESPA

GS-2023
Shortlist Category:
Business Class: The Middle East
Brand Partner:
Giorgio Armani
Cosmetic Brand:
ESPA
Onboarded Date:
February 2024

Etihad Airways has partnered with Giorgio Armani and ESPA for its new Business Class Amenity Kits developed with Buzz.

The bag features ‘The Dunes’, a contemporary print inspired by the rolling sands of the stunning Abu Dhabi Liwa desert. The iconic Cube bag boasts clean lines and a geometric silhouette, creating a modern and sophisticated accessory.

Post-flight, the bags comfortably accommodate smaller tech products for easy organization on the go. ESPA provided a Nourishing Lip Treatment, Hydrating Spa Face Mist, and Rejuvenating Hand and Body Lotion, alongside an eye mask, earplugs, and a travel dental kit.

The smart packing of the new kits along has helped reduce about two million pieces of single-use plastics annually compared to previous kits.