AIR INDIA – TDHIL INDIA

GS-2023
Shortlist Category:
Business Class: Bedding Set
Brand Partner:
TDHIL INDIA
Onboarded Date:
January 2024

Air India has introduced a premium wool blend blanket for Business Class passengers. The design beautifully captures the four key aspects of Air India’s brand personality: progressiveness, warmth, vibrance, and boldness. It is inspired by India’s rich heritage, with the delicate border jacquard and motif inspired by the traditional Sozni embroidery from Jammu and Kashmir.

The brand’s popular mascot, Maharaja, also proudly adorns the blanket. Sozni is one of the most exquisite forms of needlepoint embroidery. It is commonly used to adorn pashmina shawls, making them look encrusted like a tapestry by layering fine embroidery.