Air France – Children’s Goody Bag ( Over 6 years )

Shortlist Category:
Children’s Goody Bag or Give Away (Over 6 years)
Brand Partner:
Cosmetic Brand:
Onboarded Date:
February 2023

As part of its move upmarket, Air France is innovating with a new gift concept for children and the launch of its new baby offer on board all its long-haul aircraft.

Air France has developed its in-flight offering by focusing on the caring relationship between parent and child. The game box, whose packaging is made of 100% recyclable kraft paper, includes a figurine and accessories made of FSC-certified wood, allowing young children to play, tell stories, and have fun during the flight. 

This is a great opportunity for Air France to reinforce their positioning as a family-friendly airline, while in pursuit of their eco-responsible approach.